Do you like reminiscing?
I went to an event this week and one of the speakers was from advertising; Nick Mustoe, a familiar name from my JWT account planning days!
Nick now runs Kindred Agency and as someone rare in advertising with white hair, is living proof that you CAN adapt to a changing profession and still be successful, and my goodness hasn’t it changed!
Hand drawn concepts on paper using magic markers to 35+ social media platforms. The fragmentation of media and detail makes my strategic head want to explode. The consumer is definitely king.
I set up my own business in 1997 doing freelance account planning. I had saved up 6 months of money, was renting a low cost room from my sister, my Mum created my first logo, I had researched the market, set up a database and thought about my own brand positioning rather than someone else’s. The time was ripe.
The below the line agencies were getting into account planning big time to win chunkier work and there was a shortage of account planners because of lack of training and recruitment during the previous downturn.
I sent out my CV in the first week of self-employment and came home to the answering machine winking at me with its red eye 18 times. This was before I had done the follow up calls. Oh happy days! The relief! It was going to be alright.
So if you are at a career crossroads or still sitting on the fence re your career, with the economy not looking likely to change for some time, could it be your time?
Second careers are possible and we all need them to fund our dotage and top up our pensions, so why not make it something you enjoy in a growth market?
I am proof that you can completely change career direction with transferable skills and can help you make a good decision. What is the value of that?
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